A change in Google’s search algorithm has important implications for your business
The need for an effective website is undeniable and there a great many variables which make a website work hard for your business. We will discuss the top 3 things every restaurant website must have in another post but today we wanted to alert you to a change in the status quo which may render your current web presence entirely useless.
No matter how amazing your website is, how beautifully presented or how perfectly arranged, if nobody finds it then nobody reads it. This is a very real potential outcome given Google’s new search engine rules.
Recently Google informed the world via its official blog it’s intentions to place more importance on a website’s ability to present on mobile devices. In short, if your website is mobile-ready it will appear higher in Google’s search results than a website which is not, when searched on a mobile device. So if you consider recent polls have shown that users will search on their phone even when a PC is in the same room this is a serious change in listing criteria.
In Google’s words:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” – Google Webmaster Central Blog February 26 2015
The question you should be asking yourself right now is ‘how do I know how mobile-friendly my website is?’
As usual Google is not a company to leave you hanging. They have created a tool which allows you to analyse the way in which Googlebot views your website and will give you a thumbs up if it is mobile friendly. Click on the link below and type your website address into the address bar.
If the results are positive give yourself a pat on the back for being ahead of the curve and revisit your website to ensure you are ticking all the other boxes. If your website fails the test we suggest you pick up the phone to a web developer and start making some changes or risk dropping to the bottom of the Google search result list.